I do a lot of browsing and a good bit of shopping on Etsy. Every week, I put together a themed set of beautiful items that I find there, called Etsy Love. And I’ve noticed what features will make me not stop thinking about items, as well as what keeps me from giving one a second thought. I thought I would compile these into a list for Etsy sellers, or those hoping to become one. Here’s my advice for what makes a good Etsy listing:

Firenze $47
Kenton Beadworks
- Only post well-lit, in focus photos.
Nothing turns me off more to a listing than a photo were I can’t clearly see the items, either because they’re blurry or the lighting is horrible. Invest in a good camera, or borrow one from a friend. Set up a lighting system that can showcase your items, or take pictures outside. Do whatever it takes to get clear photos of your items.
When I make Etsy love sets, even if I adore the item, I won’t post it if the picture is bad.

Mini Truffle in Mustard $172
Morelle
- Have at least one photo that offers a perspective of the size of the item
If you’re selling a necklace, have a photo of a person wearing it. Or show it next to something to give a relative idea of size, like a quarter. Or both. Sometimes I’ll see an item that I think looks gorgeous, but I’ll have difficulty picturing what it would look like on me (or in my house, for non-wearables).

Smallest Hoops $11 (on sale)
Sara Westermark
- Give all measurements and materials used
One of my biggest pet peeves is not knowing how long or wide something is. I’m very particular about necklace lengths, pendant sizes, hip widths on skirts, etc. Always give measurements, and please don’t list only metric measurements. Maybe this is jsut a symptom of United States ignorance, but I have no concept of how long 10 cm is, and having a conversion in the listing makes it that much more likely that I’ll buy the item.
- Describe the item as well as possible
This goes along with the previous statement. Give me as much information as you can. I like to be as informed as possible when I’m considering laying down hard earned money for something I can only see on my computer screen.

Terrain Necklace in Azure $44
Pearl Everlasting
- Keep the item title simple and memorable
I admit this isn’t as big a deal as the other statements. But I find concise, creative titles much more interesting and memorable than long-winded ones. And short titles are much easier when I’m putting together Etsy love sets. Thus, the title “Sterling Silver 60s Bohemeian Amethyst Lobster Clasp Neo-hippy Necklace” would really turn me off, whereas something like “Bohemian Elegance” could catch my eye.
- Add lots of relevant tags
Good tagging can really facilitate searches, whereas bad tagging can frustrate it. If your item isn’t mod please don’t tag it as such. Do tag with descriptive elements, such as “silver”, “pearl”, “necklace”.
- Package your items nicely, and add simple extras
Once someone buys an item from you, what will keep them coming back? For me, it’s beautiful, attractive packaging that gives the excitement of opening up a Christmas present. Little extras, such a lip balm, a simple pendant, a printed card, can make a purchase that much more memorable. And include attractive business cards, such as MooCards with pictures of one of your items. If you offer return customers a discount on those cards, even better.