I recently had the pleasure of interviewing Sherry of Sherry’s Yesterdaze, a  vintage shop in Tampa.  Unlike many other vintage stores I’ve been to before, I always manage to find something in my size when I visit here.  She has a great selection of vintage clothes, accessories and housewares.  She also has an Etsy shop, Yesterdazed.  And don’t forget to checkout the store’s facebook page!


What inspired you to open a vintage clothing store?


I’d been thinking about it for a long time.  I longed for something that was more satisfying creatively and entrepreneurially.  When I first got started, I was interested in antiques.  My first husband and I used to go to flea markets and garage sales.  I [also] grew up with a love of clothing.  As a young girl, I used to make my own clothes.  [Opening a vintage store] seemed like a great marriage between my love of construction and style; it seemed destined.




What is your favorite thing about running a vintage shop?


Total immersion in something I love, more than anything.  It’s so much a part of me now, I can’t imagine doing anything else.  Being my own boss has it’s pluses and minuses.  You’re all alone if you screw up.  You get all the credit and all the blame.  I’m so happy to be doing something I love and making a living at it.   I think it was Mark Twain who said “Do what you love, and you’ll never work a day in your life.”  I work longer, harder hours than most people do, but when you do what love, it doesn’t matter.




What was your favorite item out of everything you’ve sold?

It changes from week to week.  Right now, I’m loving the Haywood Wakefield mid-century modern furniture that we have in the store.

I’m very proud of my selection of forties and fifties dresses.  A long time collector of forties clothes recently brought in a lot of her items and it’s been amazing for us.




Me and Kristin of Bon Bon Rose, when we met up to check out Sherry’s Yesterdaze

Who would you consider your style icons?


I am influenced and touched by so much, that my favorite items are very disparate.  You can’t pigeon hole my taste.  I’ve always considered the forties my favorite era, but I tend to dress more sixties.  I fall in love with a new concept or icon everyday.




Why should more people buy vintage clothing?


The answer varies. If you love design. If you love quality workmanship. If you love style.  If you love nuances.  Things were so much more carefully done [back then], the materials were so much better.  The green aspect of course, but it’s not enough.  You have to just passionately love it.  It’s so deeply personal, there’s no one word to encompass it.  There’s no one word that will work for everyone.


Sherry’s Yesterdaze
5207 North Florida Avenue
Tampa, FL 33603

Tuesday-Sunday 11 am to 6 pm
Open late Thursdays till 8 pm
Closed on Monday

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One Comment

  1. Posted May 19, 2010 at 8:58 am | Permalink

    I need to make it in there again soooooon! Fab interview!

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  1. [...] bought this gorgeous vintage 80s blouse on my trip to Sherry’s Yesterdaze with Kristin of Bon Bon Rose Girls.  The fit was a little looser than I preferred, and the front [...]